There is a way beyond the "Quit or Die"

Harm from smoking is caused almost exclusively by the toxins released through the combustion of tobacco, nicotine itself, often demonized, is not very harmful. Tobacco Harm Reduction (THR) focus on reducing or eliminating the use of combustible tobacco by switching to other less harmful nicotine products. Providing reduced-harm alternatives to smokers is likely to result in lower total population risk than pursuing abstinence-only policies. While the ideal remains that people should stop using tobacco completely and permanently, consensus currently supports a properly regulated harm reduction approach for those unable to do so. Harm reduction has proved successful in the past in other fields, for example within the contexts of needle exchange programmes for illicit drug use and the promotion of safer sex to prevent HIV infection.